Social media is playing an increasingly prominent role in our society. Facebook, for example, has more than 600 million users as of January 2011, and it's increasing daily. There have been a number of occasions in evidence already where social media has been put to wide use as a way of spurring political or social change, including the U.S. Republican congressional gains in the Nov 2010 elections,, the election of the first black U.S. president, Barack Obama, in 2008, the 2010 Iranian elections, trying to free Sakineh from being stoned to death in violation of human rights laws, challenging the slow response and lackluster sense of responsibility of BP and government officials during the Gulf of Mexico oil spill, to the latest pushes for change sweeping the Arab world in Tunisia, Algeria, Egypt, and Libya.
When seeking to make use of the social media to spur political change, there are a number of things you need to take into consideration, including the import of the cause, your own capability with social media, and the need for speed, accuracy, and timely updates. In this article, you'll learn of a few ways that you might be able to take advantage of social media for the purposes of political change.
Have a base and its active counterpart in the real world too.
People like to connect and help things that are growing, and show results where they can point to. For example, if you are following a petition for "more nature oriented" or "greenery", try doing groundwork in your neighborhood as a role model and upload updates (photos, meetings, work done, and members) in the online format. This will not only engage you in your passion but also help the web community you are interested to attract; as your base grows you will have opportunity to use the web portal of social networking as a mouthpiece for collaboration and a meeting place for common ideas.